Toy (New York, USA):
Jeffrey Beers

Toy_2012_New_York_USA_Jeffrey_Beers_1_1

The work of Jeffrey Beers, New York restaurant and club Toy is a dramatic visual statement featuring stunning lighting and design features. Toy was designed as a fluid environment that transitions throughout the evening from restaurant to nightclub.

One of Toy’s most dramatic features is a mirrored fractal ceiling weighing in at 1500 lbs, fabricated by Arch Production & Design NYC. Sheer custom printed screens from Rose Brand reveal gauzy silhouettes of guests on the stairs.

Toy, 2012 (New York, Usa) Jeffrey Beers (5)
Toy, 2012 (New York, Usa) Jeffrey Beers (2)

The images decorating the DJ booth are created by digital mapping projections which recognise each fractal piece of the booth, meaning that the projections only hit that surface rather than being reflected around the space.

This is also true of the grand fractal ceiling, which allows the restaurants to shift and transform over the course of an evening. Each projection graphic was designed by Jeffrey Beers International.

Toy, 2012 (New York, Usa) Jeffrey Beers (7)
Toy, 2012 (New York, Usa) Jeffrey Beers (4)
Toy, 2012 (New York, Usa) Jeffrey Beers (3)

Jeffrey Beers created several different dining moments throughout Toy, using different tables shapes and arrangements to create variety of dining options. The fragmented star like custom chandeliers suspended above the bar area were created by Arch Production & Design NYC.

The Five Star banquette seating creates a comfortable snug, beneath the hanging orb pendant lights.

Toy, 2012 (New York, Usa) Jeffrey Beers (6)

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