Miss Kō is an underground Asian fusion restaurant. Located in the heart of Paris, Miss Kō is not just a restaurant: it’s where street food, cocktails, art, and music meet to create a unique culinary experience.
Philippe Starck has infused his creativity into the Miss Kō interiors, creating a place where art has no barriers and diners are surrounded by endless technology. One of Miss Kō’s most unusual features is a 26m long table running the length of the restaurant entirely made from digital screens, each playing news channels from all over Asia.
The restaurant’s name and identity (designed by Gregory Bonner Hale), are based around the character of Miss Kō. A young, sexy but eternally mysterious symbol of Asia, and the embodiment of its traditions and its strangeness, Miss Kō shows us her ‘Yakuza’ full body suit tattoo, a sign in some Asian cultures of ties to the underworld.
The Miss Kō logotype is simply nine grains of rice: the staple of all Asian cuisine and integral to the Asian way of life. Each of the nine grains represents one of the Asian countries which inspired the creation of the Miss Kō menu.
The Miss Kō identity is an eclectic mix of things taken from Miss Kō’s world. The cocktail menu is her private sketchbook – each cocktail is depicted as a crazy Asian character and named after one of Miss Kō’s friends (Ginza Boy, Madame Keiko, Li Mon Li, Crazy MoFo). The dessert menu is a photo album saved from her childhood.
The Miss Kō signage was designed to replicate the many different bright, overlapping signs found in a busy Asian street. The final signage ended up being a perfect replica of an early paper and card mock-up created in the studio.
The logo has animated versions, an ambient dancing rice animation is projected onto the floor. The rice occasionally comes together seemingly at random to create the Miss Kō logotype.
Images © GBH Design