We asked Guy Bostock, Director of Concorde BGW London, a few questions about their win at the 2013 Restaurant & Bar Design Awards, how they were inspired, and what they’ll be up to in 2014.
What has been the effect of you winning the Best Pub category at the Restaurant & Bar Design Awards last year, and how has it influenced your design plans for future projects?
Winning the award was a massive boost to the design team at BGW and has really cemented our position as a leading design business in our field. Coming from a design and build background it has also helped to confirm our abilities with regards design in a field where the design and build tag often suggests a compromise.
Tell us about the winning project, Newman Street Tavern, and how you were inspired to create it.
Newman Street was an extremely difficult job to build but these restrictions had a great influence on what was both possible and right for the space. The client is someone who we have worked with successfully before and the end result was very much a partnership of their ideas and principles around food and service and the environment we want people to experience this in.
Give us an example of a really great food and drink venue that is design-led, and works well for customers, and why?
Strangely the rebrand of McDonalds is right up there for me as a great design where they deliver on many different levels to their customers and the design totally transformed their business, it’s the essence of what designers should do for their clients. Another one I love is Pizza East – old food, new look, and just cool when it launched.
Which hospitality operator would you love to work for and why?
Nick Jones, I just think what he creates is always one step ahead of the game.
What trends do you foresee for the next few years in designing for this sector?
Hard to answer without selling the crown jewels, but authentic sourcing and refurbishing cool items is a big thing for us and will continue to be so.
Can you tell us any of your plans for 2014?
We are in a lucky position that all our clients are doing well and asking us to design and build more and more stuff for them, so 2014 is all about delivering for these customers while building some new relationships as well. For more recent projects, we always list these on our website each month for anyone who’s interested. Pitcher & Piano Nottingham and The Pilot in Greenwich are two recent schemes which will be added shortly and are fabulous.
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