Spanish creative consultancy Masquespacio present their latest project, located in the city of Bonn, Germany. The project for Masquespacio included both brand image and interior design for Kessalao, a new Mediterranean take away restaurant in the city of Beethoven.
Everything starts from the brand image, and the restaurant name, forming a wordplay of the German “Kess” and the Spanish “Salao”, which both mean ‘cool and amusing boy’. Being a play on words in two different languages combined by the letter ‘s’, a capital ‘S’ was needed to distinguish both words. In addition, the brand symbol was inspired by olive oil, as the basic and principal product of the Mediterranean food, represented here by the drop that interprets the natural product’s richness.
Regarding the interior design, it’s presented by a space that symbolises the freshness of the brand’s name through a range of the most popular colours in Germany. Red is without a doubt the main colour, while the marine blue and yellow are reminiscent of the Mediterranean Sea. Purple, on the other hand, adds a strong touch to the whole space, together with the principal red colour. Materials such as wood, coming from the birch veneer used for the walls, and pine for the furniture, were chosen to offer a natural look to the space.
Moreover, through different decorative elements made of raffia, for the seats and pots, a Mediterranean touch is a theme often repeated. Architect and owner of Masquespacio Ana Milena Hernández Palacios said: “I wanted to metaphorise the recollection of fruits and vegetables through the hampers of raffia.” The metal gratings have a function as stands for magazines, menu cards and pots, besides acting as tables in the store-front of the space.
Construction details like the bars and folding tables have been created to be adaptable to the necessities of the space, according to the number of customers in the restaurant. The space is able to operate as a takeaway service at lunchtime or as a small snack bar by night.
A last detail is founded in the coating of raffia used for the barstools, also created by Masquespacio, that contain a compartment to leave jackets and handbags, fully exploiting the maximum available space.
Images © David Rodríguez and Carlos Huecas