Wagamama (Swindon):
Focus Design

Wagamamas Swindon

In December 2014 renowned pan-asian restaurant chain Wagamama opened one of its latest restaurants at the MacAurthurglen designer outlet in Swindon. Lead designers Focus Design have created an atmospheric interior within this initially challenging space using mixed materials and bespoke lighting features.

Wagamama Swindon

The brief was to fit the Wagamama concept into this challenging space whilst retaining the integrity of both the brand and the historic site.

Wagamama Swindon

The mix of materials, such as reclaimed timber cladding, exposed brickwork and riveted steel details give a gentle nod to the buildings original function as industrial railway sheds.

Wagamama Swindon

Although Swindon is an industrialised interpretation of the Wagamama design concept, bright back painted glass and familiar features ensures the site maintains the well-known clean lines synonymous with the chain’s brand.

Wagamama Swindon

The relationship between the usual clean lines and the more deconstructed wall finishes has created an interesting juxtaposition which brings a different edge to the Wagamama brand.

Wagamama Swindon

Focus have retained many of the standard details the brand requires; an open kitchen pass, to retain the theatre and drama of the traditional Japanese Ramen bars, which the Wagamama concept was born from and timber refectory tables to emphasise the casual and communal dining ethos of the brand.

Wagamama Swindon

Most of the fixtures and fittings were bespoke by the main contractor, however & Tradition light fittings were used. Careful consideration was given to the lighting concept to create the character of the restaurant. The industrial history of the building meant that the site fundamentally lacked natural light.

Wagamama Swindon

The solution was to utilise large trough lights, exposed bulbs and glass pendants; including the Mega Bulb, supplied by Holloways of Ludlow and the red Clyde Pendants, which were enamelled by the lighting contractor.

Wagamama Swindon

Simon Cope, Global Brand Director said that he was enthused by the design and the end result by Focus Design, who continue to design for the brand’s new restaurants.

Wagamama Swindon

Images © Greg Moss

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