Uncle Sam’s Burgers in New York is the U.S. flagship location for the brand and was designed by Alvarez + Brock Design who has taken the typical farm and cow imagery and flipped it over somewhat literally, to create a modern, urban setting.
The geometric grid on the ceiling is Alvarez Brock Design’s interpretation of a landscape in geometric form. Striving to avoid the obvious, the designer decided to invert the pastures to the ceiling, and the sky onto the floor. These are reinterpreted as a green tilted, geometric grid above, and the vast blue sky is represented by light coloured floor tiles, creating a very different view of the world.
A series of backlit, perforated wall panels represent a loose interpretation of the spots of the cows in the field viewed from a distance and serve to energise the space.
The ethos behind the choice of materials was to keep them simple, elegant and utilise non-traditional materials for a burger place. While ensuring that the ceiling and the walls were features that would be consistent across all of the Uncle Sam’s venues.
The space is long and narrow, so to overcome this challenge the design team decided to use fixtures and lighting elements in the entrance, that could be seen from across the street. We wanted to make it an attractive nod to the Eastern and Western influences that make Uncle Sam’s unique, to help draw people into the space. Thirty-six custom-designed red and white pendant lights are suspended from above.
Images © William Vazquez